This sinister version of short selling tries to profit by generating fear in the market place.

[Drew Vargas]

But a preliminary outline helps focus your thoughts and lets the discussion 
leaders know where you're coming from. MODEL NEWS RELEASEFor further 
information:[name]
You may also wish to discuss what to do if the number of participants is small 
(see above).  English teachers -- even a local reporter or radio person.
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Newsletters discussion leaders and speakers)
Hold the series in your library if you have an appropriate room. Plan on 
receiving the books at least 4 weeks before the series begins and on having the 
books collected (to send on if requested) 2 weeks after the series ends. 
INFORMATION: CIRCULATING AND USING BOOKS.
 to the "Participant Evaluation" form provided and get as many of the 
participants as possible to fill it out.