Friend, Here's Lesson #3 of 'Power Up Your Email' Course

[Simon Grabowski]

  Tip #3 
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Friend, 

Thanks for requesting my free  seven-lesson email course... 
"Power up Your Profits by Packing Your Email Marketing With 
More Punch." 

Without further ado, Here's... 

Lesson #3: Capitalize on Your Captures! 

One of the underlying benefits of smart autoresponders and particularly 
GetResponse's Smart Responder 
(http://www.hypertracker.com/go/getresponse/popuptip/003/)™ 
is that you can use your autoresponder for mailing list management. 

It's like putting permission marketing into overdrive! 

In other words, you can use it to build a database of opt-in 
email addresses for publishing an ezine, delivering courses 
or making announcements... Including special backend offers! 

Smart autoresponders allow you to promote to a growing base 
of email addresses that you establish over time. But before 
starting the process, you need to start capturing emails! 

The Dynamics of Lead Generation 

Traditional ways of lead generation is a  costly endeavor. For 
example, if you were to use direct mail to scoop up prospects, 
you have to pay for the "3 P's" of direct mail...  Printing, 
Paper And postage. 

And that's a bare minimum, because it doesn't account for the 
list you must either rent or buy, the labels you must peal and 
stick, and the time it takes to stuff it all into envelopes. 

Plus, they may or may not be targeted! 

If you want to find quality leads, first you do a blind mailing 
(even though you may think the audience is targeted, they're 
only suspects at this point... Not prospects!). 

Then, once they come forward and ask for more information, the 
mailing process repeats itself! So, chasing down quality leads 
can become agonizingly slow and expensive! 

The Internet changes all that! Unlike the "3 P's" of direct 
mail, email has "3 F's." In other words, delivery of email is 
free, fast and focused. Why did I say "focused?" Here's what 
I mean... 

With permission marketing and NOT spam (i.e., where people opt 
in and voluntarily come forward to ask for your information 
FIRST before you mail them), email is highly targeted! 

Your email is focused on the customer from the get "go!" 

How to Start Capturing Email Addresses... 

Offline, buying leads or labels is a blind attempt at "hitting 
the target." But with Smart Responder 
(http://www.hypertracker.com/go/getresponse/popuptip/003/)™ 
you are creating your own list of "hot" prospects to email to 
over and over again! 

Developing an opt-in list is done by compiling email addresses 
of recipients that have given you permission to email them with 
information that pertains to what they opted for. 

People subscribing not only get an instant reply or a series 
of follow-ups thereafter, but they can also get, say, newsletter 
issues, product announcements, special offers and so on. 

Building a quality, "targeted" list of prospects is the most 
important thing you can do for your business. How many times 
have you let your visitors slip away, never to return? 

The best way to generate repeat visitors to your site is to 
ask (and capture) their email addresses. The easiest way is 
by offering an  opt-in subscription to some kind of publication. 

At minimum, you should publish a periodic email newsletter to 
inform visitors of new product updates or website changes. 

Nevertheless, you must build your opt-in list right away, and 
do whatever you can to capture people's email addresses and 
their permission to email them... And avoid SPAM! 

Why is it so important? Realize that the money is not in the 
 one-time sale (as it is with spam) but in the lifetime value 
of a customer. People who buy can do so again and again... 

If you keep them informed, interested and persuaded! 

Several of the following techniques may seem obvious to you, 
but sometimes they are overlooked. My advice to you is to use 
them all or as many as you can to build your lists! 

First, remember that your autoresponder's database may be comprised 
of several types of people. For example, it may include one 
or several opt-in lists consisting of...  Current and new customers; 
Prospects (people asking for more information); Subscribers 
(to a newsletter, for example); And other people's customers. 

Let's take a quick at each one. Shall we? 

1. Customers 

Unless your business is completely new, you probably have a 
list of customers right now. Your customers' names and email 
addresses will create the first and best list you will ever 
own. 

Once they buy from you, their defenses are down. A trust has 
been built and a relationship has been established. Current 
customers are poised to buying from you again in the future. 

Never abandon your "existing" customer base! 

You spent money, time and energy on acquiring these new customers... 
But if you try to sell them again, those expenses are virtually 
non-existent! Acquisition costs are near  ZERO! 

If you don't have the email addresses of your customers, then 
you need to start compiling them. First, you should ask all 
your new customers' email addresses from this point on. 

With your current customers, try to collect email addresses 
as much as you can. For instance, next time you send a mailer 
or flyer, offer something for free if they respond by email! 
 A contest or draw, A survey or poll, An electronic book (or 
"ebook"), A email-only discount, A gift certificate, A free 
report, A new unreleased product, A free email newsletter, A 
special offer, An open house, An affiliate program, Etc, etc, 
etc. 

Whatever it takes! And with  Smart Responder 
(http://www.hypertracker.com/go/getresponse/popuptip/003/)™ 
you can also collect all types of information, like first names, 
last names, addresses, etc, which you can add to your emails! 

There's a lot of power in personalization! 

Then start "monetizing" your opt-in list! For example, make 
backend offers, joint venture offers, even endorsed offers (such 
as with a product you are an affiliate with) and so on! 

2. Prospects 

>From now on, you should start compiling the email addresses 
of your "hot" prospects, too! If they want more information, 
they're identifying themselves as interested and motivated! 

Your eager prospects received not only an instant reply with 
the information they asked for and a series of follow-ups, but 
they, too, should be placed into an opt-in list. 

Remember, these prospects may not buy after the first or even 
the seventh exposure. And the possible reasons are many... Such 
as no interest, no time, no money, etc. 

(Or they just found a more appropriate offer elsewhere.) 

But these now "warm" prospects may be in a better position to 
buy in the future, or may be interested in something else you 
offer. Or they may become great referral sources! 

In fact, whether they are interested or not, or they ask for 
more information or not, they should also become... 

3. Subscribers 

In addition to your customers, non-customers and prospects, 
you can also start building a list of opt-in subscribers! They 
can join your list in return for getting something free... 

But if you don't, your visitors are slipping away! 

For instance, place a form on your website or an email link 
pointing to your autoresponder, offering visitors to subscribe 
to your mailing list. In return, offer them something for free. 

It might be a free report, an email newsletter (or "ezine"), 
an extra discount, a coupon, a course (with lessons delivered 
incrementally, like this one!) and so on... Anything free! 

Visitors may not buy from you the first time. They may even 
be targeted, eager and interested in your offering, but fail 
to buy because of a lack of time, funds, trust or information! 

You spent all that money and effort in getting them to visit 
your website in the first place... Why not capitalize on your 
investment and get the most "mileage" out of your visitors? 

If you DON'T try to capture your visitors' emails while they're 
at your website, you will lose these prospects forever. You 
want to keep them coming back or stay in touch with them! 

(By the way, once you sign up for a  GetResponse's Smart Responder 
(http://www.hypertracker.com/go/getresponse/popuptip/003/)™ 
account, it comes with tons of tutorials on how to easily create 
your forms and build your opt-in lists.) 

Once you collect email addresses from your autoresponder, add 
them to your prospect list and send them updates, news and, 
of course, product offers. Your list is your goldmine! 

3. Other People's Customers 

Let's say you don't have a customer list, a prospect list or 
a subscriber list. What do you do? Of course, common sense tells 
you that you must start collecting those right away. 

BUT, if you want to start building a list quickly, here's one 
technique that works. Basically, what you do is piggy-back on 
other people's lists through setting up joint ventures. 

First, find an established business — by that I mean one with 
an established opt-in email list of their own — that sells a 
non-competing yet related product or service to yours. 

Here's an example: if you sell used cars, you might want to 
find and team up with, say, a car insurance company, a car parts 
dealer, or a car accessories distributor or whatever. 

For example, you may offer an exclusive commission for any cars 
sold to their lists, or you may offer a free report exclusively 
to their subscribers, prospects or customers. 

The Time to Start is Right NOW! 

Friend, I urge to start building your opt-in list right 
now. Do it with your  Smart Responder™ 2004 PRO 
(http://www.hypertracker.com/go/getresponse/popuptip/003/) 
because it has the potential to increase your sales by 400%! 

If you're unsure yet, no worries! You can still give it a test 
run by signing up (#order) for your feature-limited, FREE account! 

"Power up your follow-up" right now! See... 
  http://www.GetResponse.com/ 
(http://www.hypertracker.com/go/getresponse/popuptip/003/) 

Lesson #4 on its Way in Three Days! 

I hope this lesson has been informative for you. Don't forget... 
More lessons are on on their way. Plus, there are tons of free 
resources at your disposal if you ever need any help! 

Friend, we're here to help!  Thanks again for visiting 
 GetResponse.com (http://www.hypertracker.com/go/getresponse/popuptip/003/). 
I look forward to serving you soon. 

Sincerely, 

 Simon Grabowski 
 CEO, GetResponse.com 
 address@hidden (mailto:address@hidden) 

 P.S. If you know of anyone who might benefit from these lessons, 
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