Understanding the Different Methods of Online Promotion

[Arsalan Khan]

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Today's Feature Article:

Understanding the Different Methods of Online Promotion
Copyright © Stone Evans, The Home Biz Guy
http://www.pluginprofitsite.com/main-3153

Did you realize there are only three types of online 
promotion?... This statement may seem odd and even untrue in 
your mind, but I am speaking in more general terms than you 
might be thinking.

Let me explain.

The three types of promotion are Junk, Active and Passive 
promotions.


JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce results, but by 
their very nature are really only illusionary promotions.

For example, let me begin with FFA (Free For All) pages. You 
might find yourself subscribing to a submission program that 
tricks you into believing you are submitting your links to tens 
of thousands search engines.

According to the Open Directory website, they have only approved 
1705 search engines and directories for inclusion in their 
database (http://dmoz.org/Computers/Internet/Searching/).

I like using the DMOZ directory as an example because submitted 
links are tested by human beings with integrity, for the honesty 
used in site description. Search Engine Watch and other search 
watchers tend to show fewer than these 1705 engines, primarily 
because a lot of the engines provide very little value.

Yes, you can submit your URL to a FFA page, but FFA’s usually 
only permit 100 or 1000 links on their page at any one time. So, 
if ten thousand people are submitting a link to an FFA page on a 
daily basis, then the average life of your link is between seven 
minutes and 144 minutes. I suspect the actual number of 
submitters is much higher and the results are much worse. Given 
that few people surf FFA pages, the chances of your submission 
being of any real value is practically nill!

Most of the people telling you that you can submit your site to 
tens of thousands of search engines are truly only submitting 
your site to FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A safe list is a 
mailing group that is signed up to be received by people who 
want to submit their own ads. Now, most safe lists have 
thousands of subscribers who are able to submit their ads daily 
or weekly. The person signed up to receive the list will receive 
anywhere from twenty to 140+ messages a day from the list. These 
messages will be received by people only interested in promoting 
their own thing who do not have the right motivation to open, 
let alone read Your Advertising. As a result, thousands of 
messages go out daily or weekly that will never be seen by 
anyone but the sender of the ad. Where is the value in that? 
There is none.


ACTIVE PROMOTIONS

Active promotions are the type that require you to go out on a 
daily basis or a weekly basis and put out your advertisements. 
With active promotions, you will either place your advertising 
or you will not sell your products or services. Your choice is 
simple --- work or starve.

Examples of active promotions include Pay Per Click Search 
Engines (PPCSE’s), Direct Email, Ezine Advertising, Solo Ezine 
Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads, 
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods very productively, 
while others are destined to drop their money into the 
bottomless pit of failed Internet promotions.


PASSIVE PROMOTIONS

Passive promotions are those promotions that can continue to 
provide results for you long after you have invested the work to 
make them available to the Internet community.

Examples of passive promotions include: Link Exchanges, 
Articles, Ebooks, Content Exchanges and Writing Testimonials for 
others.

Let’s look at articles as a solid example of my point.

You are reading an article that I have written to promote my own 
business. This article is timeless and therefore could have been 
written five years ago and still have been as valuable as it is 
today.

Due to the fact that the article is timeless, it can and will be 
placed in newsletters/ezines and their accompanying online 
archives, on websites and in ebooks for many more years to come.

As a result, this article will continue to serve me well beyond 
the time in which I wrote it and submitted it to publishers and 
webmasters for public consumption and publication.

This is the best example I can give you of an excellent passive 
promotional method.


AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the Internet and to 
produce their dreams of online wealth.

My hope is that you will be one of the people who conquer the 
challenges before you and to make a nice living while working 
online. It will take drive, determination, study plus trial and 
error, but you can make it work for you.

Please continue to educate yourself so that you can avoid the 
money pits - instead, strive to find the money barrels. It can 
be done. I am living proof.

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Warm regards,

Arsalan Khan
http://www.workdirecthome.com

P.S. Discover the world's #1 home business here:
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