The Three Pillars Of Business Success

[Chris Fischer]

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Today's Feature Article:

The Three Pillars Of Business Success 
By John Colanzi

Internet businesses are springing up daily. Many first 
time entrepreneurs are lured by the ease with which a 
business can be started online and the dream of fast 
riches. 

The world of online business has fulfilled the dreams of 
many an entrepreneur, but for many more it's become the 
"Boulevard Of Broken Dreams." 

Why is that?

Why have the dreams of so many new business owners 
become nightmares, while others seem to strive 
effortlessly? 

That question haunted me for years. I would make a 
couple of dollars and then hit a brick wall. 

What was I doing wrong? 

I finally realized, it wasn't what I was doing. It was 
what I wasn't doing. 

There are three key factors necessary to succeed in 
business online or off. I call them the "three pillars 
of business success." 

Once I started paying attention to the "three pillars" 
sales came easier and running my online venture became 
less stressful. 

Successful entrepreneurs follow these three rules. 

Some do it consciously, others do it naturally. 

So what are the three pillars of business success? 

1. Knowledge

Your starting point on the road to success is knowledge. 
You have to begin a study program. You must learn as 
much as you can about your product or service. 

You also have to begin a never ending study of how to 
market and promote your product. 

You have to learn in order to earn. As your knowledge 
increases, so will your confidence. 

2. War Chest

The second pillar is to evaluate your war chest. 

How much money do you have to invest in your business? 

Don't use money you need for maintaining your lifestyle. 
Use money you won't miss. 

Once you start dipping into money you need for everyday 
expenses, the fear of loss will color your decisions. 

Scared money never wins! 

What if you don't have money you can afford to lose? 

You have to spend your time. 

Periodically evaluate your war chest and decide whether 
to spend your money or your time. 

3. Marketing Plan

The third pillar is your marketing plan. You have to 
develop a systematic plan of marketing and promoting 
your business. 

Your marketing plan will be determined by your knowledge 
and capital. 

Having a system will take the guess work out of 
building your business. 

You won't have to agonize over every decision. 

You'll be able to "pull the trigger." 

Your marketing plan is your road map to success. 

Build you knowledge base, evaluate your capital and 
develop your marketing plan. 


You've been given the "Keys." Its up to you whether or 
not you use them.  

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Copyright (c) John Colanzi.

John Colanzi uses the Plug-In Profit Site
to earn multiple streams of income from
home on the Internet. What about you?...
http://www.pluginprofitsite.com/main-3063

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Warm regards,

Chris Fischer
http://www.powerfulmarketinginfo.com

P.S. Discover the world's #1 home business here:
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