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| From: | Marsha Friedman |
| Subject: | Bill O'Reilly and Talk Radio |
| Date: | Mon, 28 Mar 2005 15:49:39 -0500 |
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WHAT PROBLEM DO YOU SHARE WITH ONE OF THE MOST INFLUENTIAL MEN IN TELEVISION?
You’re Both Fighting For Consumer Attention.
Ask Bill O'Reilly (host of Fox News Channel’s The O’Reilly Factor) the two words of advice he'd give someone promoting a product, service or message and he'll say: “Talk Radio.”
“The media can shut you down. But Talk Radio is the one beacon that allows people .... to get their message out.”
Bill O'Reilly faced the same problem as many companies who, like him, don't have the ad budget of a Fortune 500 company. He solved his dilemma when he discovered Talk Radio. He disclosed to Talker’s Magazine the battle he fought and won to get consumer attention.
“I attribute a lot of my success to Talk Radio. In the beginning, we couldn’t get on Good Morning America, or the Today Show or any of that. We had to rely on Talk Radio. Elite newspapers wouldn’t review the book. It was like a shut-down blackout. So we went heavy into Talk Radio and that sold the book for us. That brought it to the attention of the American public. That’s why, in the second round, I’m almost exclusively doing Talk Radio.”
O’Reilly confirms what Event Management has advised clients for over a decade. In fact, here’s feedback from one particular client who successfully uses Talk Radio as part of their marketing and sales strategy. They said, “As a result of the talk radio interviews, we’ve not only increased our direct sales, but stores are calling to restock their shelves and we’ve even obtained more distributors. In the past we’ve tried all kinds of marketing, advertising and public relations schemes, but this has been by far the most productive. Hiring Event Management Services is clearly the best thing our company ever did.”
The message is clear – whether a product, service or message – Talk Radio is one of the best PR tools in creating awareness with the American public, as it offers unbeatable benefits no other PR tool can claim. For example:
* Some clients find that Talk Radio can be used to open new outlets. Local stores are motivated to carry a product when a spokesperson is on the air and sending customers their way.
* Unlike advertising, when a spokesperson appears on a Talk Radio show it acts as a highly credible third-party endorsement.
* Most Talk Radio interviews are live, with a format for Q&A, putting your spokesperson in direct communication with consumers, and allowing for some of the best market research you could ever obtain.
* And, what could be better than your spokesperson having personal “in-depth” conversations about your product, service or message with thousands of people at one time – all looking for answers from an expert!
In case you don’t know us well, when it comes to talk radio we're considered to be a primary source of guests by most hosts and producers. In fact, during any given week we schedule anywhere from thirty to eighty interviews on shows around the country. But, that's not all -- we're also tops at arranging appearances on local and national TV and getting stories in newspapers and magazines.
Perhaps, best of all is that our fees are not based on a monthly retainer (as is standard in our industry), instead they’re based on performance and projects!
As to the quality of our work – here’s a comment we received from Dr. Joe Young, a spokesperson who completed the first stage of his company’s Talk Radio campaign. Dr. Young said, “EMS gives fast, reliable, quality exposure…. Why can’t all PR firms operate this way???”
So, if you’re interested in finding out how this PR strategy might apply to your company, give me a call at 727-443-7115 x 208, or e-mail me at mfriedman@event-management.com.
Warmest Regards, Marsha Friedman, President Event Management Services To request removal from future mailings please reply to this message with the word REMOVE in the Subject line and we will ensure that your request is handled promptly. Thank you. |
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