diff --git a/lisp/help-mode.el b/lisp/help-mode.el
index f99e916..4f53509 100644
--- a/lisp/help-mode.el
+++ b/lisp/help-mode.el
@@ -287,6 +287,12 @@ Commands:
 \\{help-mode-map}"
   (set (make-local-variable 'revert-buffer-function)
        'help-mode-revert-buffer)
+  (font-lock-add-keywords
+   nil '(("`\\([^[:space:]'`‘’][^'`‘’]*\\)?'"
+          . (0 (progn (compose-region (match-beginning 0)
+                                      (1+ (match-beginning 0)) ?‘)
+                      (compose-region (1- (match-end 0)) (match-end 0) ?’)
+                      nil)))))
   (set (make-local-variable 'bookmark-make-record-function)
        'help-bookmark-make-record))