diff --git a/src/term.c b/src/term.c
index d2a9c3d..86ca4d8 100644
--- a/src/term.c
+++ b/src/term.c
@@ -1867,6 +1867,10 @@ produce_glyphless_glyph (struct it *it, Lisp_Object acronym)
 			  : it->c <= MAX_UNICODE_CHAR ? "\\U%06X"
 			  : "\\x%06X"),
 			 it->c + 0u);
+	  if (it->c == 0x2018)
+	    buf[0] = '`', len = 1;
+	  else if (it->c == 0x2019)
+	    buf[0] = '\'', len = 1;
 	}
       str = buf;
     }