dotgnu-libs-commits
[Top][All Lists]
Advanced

[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

[Dotgnu-libs-commits] When is the last time you were surprised and delig


From: cookbook
Subject: [Dotgnu-libs-commits] When is the last time you were surprised and delighted by a small unexpected gesture from a company?
Date: Sat, 25 Nov 2006 07:40:39 +0000

These will be posts about purposeful creativity, first brain marketing,
salience, and principles that drive word of mouth. Is this article the
last click up the roller coaster hill?
And to create that, you need to get fringy. This post covers a strategy
that creates word of mouth and loyalty but may lack empirical
justification: The Unexpected Touch.
While I ran the consumer web site, he built the email and My Account
capabilities for Dell.

ooo

EXPLOSION!

Date: Monday, November 27, 2006
Company: CHINA HEALTH MGT NEW
Symbol: C N H C
Price: $1.44 (UP 7%! on Friday)
Projected: $9

C N H C  HAS BEGUN BOOMING! CHINA IS THE HOTTEST COUNTRY TO BE IN RIGHT
NOW! ADD  C N H C  TO YOUR RADAR!

ooo

Usually, change leaders are not at the center of day to day business.
What key principles would you suggest. What is in their magazine rack?
Can you add a message onto your voicemail?
and most importantly, their customers.
What is in their magazine rack?
After all, online participation is the form of brand exception for
high-tech teens. So how do you make change happen that hits the
marketing bullseye?
Online marketing, in particular was an attractive area to ramp quickly
on both of these dimensions. The most important thing I can say of this
book is it clearly articulates why Word of Mouth is big now and what to
do about it. Often times, eBusiness is not at the heart of a
corporation, for example. That seems to be difficult for most
organizaitons.
And you wish you knew which companies that have done C.
Sure, you can try the half-court shot marketing ideas. Here are some of
my favorite snippets from the book:Definition of WOM: Giving people a
reason to talk about your stuff and making it easier for that
conversation to take place. It is different than adding a great feature
or executing perfectly on service. And, they most importantly, they get
the attention of senior management.
They are running the marathon and everyone in the day-to-day around them
is running a sprint.
Can Starbucks expertly deliver on all the promises made to customers in
the proposed activity? Set stretch goals for each.
Find customers who had a negative experience, told you about it, and
then catapult them into delight. So at the unconscious level, we are
making many emotionally slanted decisions before we even can think about
them. Rich has an extensive background in database and direct marketing
and has a Harvard MBA. What is in their magazine rack? These will be
posts about purposeful creativity, first brain marketing, salience, and
principles that drive word of mouth. What is in their magazine rack?
Rich recently joined Peruvian Connection, a multi-channel hig-end
apparel retailer, as President.
The reason the unexpected touch works is because neither you nor I can
think of an answer! What was the conclusion? And to create that, you
need to get fringy.
and most importantly, their customers. In the end, every site looks like
the other and clever white-paper-speak terms emerge. Shared hosting
customers will . Sure, you can try the half-court shot marketing ideas.
Can you add a message from your customer service, sales or support
representatives?





reply via email to

[Prev in Thread] Current Thread [Next in Thread]