All day, people have been dancing around the first subject and ignoring the second.
How do you add value to the conversation instead of just getting in the way? Blogs, viral video, and contextual advertising were hot topics, with fairly interesting discussion surrounding the measurement of new media. Would it make them any worse?
With frequently over-filled rooms, it seemed like OMMA was unprepared for the turn-out.
There were only a handful of vendors, none of which were from major search engines, who came with much less of the usual advertising bravado that accompanies Search Engine Strategies. Government, when the House of Representatives Judiciary Committee approved the Electronic Modernization Surveillance Act.
RSS feeds are a good way to bring content into your site on an updated basis. While we do have GSM carriers, the lack of competition within the US Market keeps network carriers from being as innovative as they should be.
GM failed because there were more people who wanted to talk about the negative impact of SUVs rather than the positive.
GM on the other hand, asked users to create viral content about why they love their SUVs, but couldn't generate any response. Despite intitial technical difficulties, I've finally managed to get online and start broadcasting the sessions. Communities are being set up and can be seen as the front edge of paid search campaigns and SEO integration.
Thus, it's even more important for verticals to think of themselves as content distributors rather than destinations.
While we do have GSM carriers, the lack of competition within the US Market keeps network carriers from being as innovative as they should be.
Running under the tagline "Sense and Simplicity", this is part of a very interesting campaign by Philips to "simplify" news media by buying exclusive ad rights. Personalized search requires collecting a lot of user data that people will need the option to opt into or out of. Bruce says that toyota recieved a suprisingly positive response to the announcement, thanks to "transparency".
as ABC or NBC" and that new metrics are emerging to show the larger opportunity of integrated media.
The fans have to remain in control of the conversation in order to preserve authenticity, but the benefits of relinquishing control are much greater than the costs.
Or maybe they were just misplaced. With frequently over-filled rooms, it seemed like OMMA was unprepared for the turn-out.
com ad placement, you should probably make sure the ads work.
Thus, it's even more important for verticals to think of themselves as content distributors rather than destinations. This is the future, he said, and we own that together. is looking at relationships between differnet ad formats to better understand the nuances between their varieties.
One could also make the case that the trend is to cooperate with content providers - Google base for example, is more like a paid inclusion program than anything else. Get your content into content aggregators to get more attention across the web.