[Orgmode] Citing articles, bibliography and html export

[Taru Karttunen]

Hello

Is there a good way of writing articles so that citations and
the bibliography works in both latex and html?

Currently I am using \cite{foobar} in the text and
have:

#+LATEX: \bibliographystyle{foo}
#+LATEX: \bibliography{bar}

In the end and a corresponding .bib file. This works nicely with 
latex, but I would like a solution that worked also with html.

How have other people solved this?

- Taru Karttunen