[Orgmode] using org-export-generic

[Rustom Mody]

Im trying to play around with Wes's org-export-generic to export to curl
I need to turn off the heading number generation that org normally
automatically does

ie
* A head
* Another head
*** A SubHead


becomes

1 A head
2 Another head
  2.1 A SubHead

I dont want those 1, 2 and 1.2 etc because curl (like latex?) does
that on its own

Any tips?

Thanks