PitBOSS Entertainment Lands First Client.

[PitBOSS Entertainment]

PitBOSS Entertainment Lands First Client.
Company signs agreement and lays out plans to further develop and   
monetize its existing media assets.


HOUSTON, Texas, July 20, 2005.  PitBOSS Entertainment, Inc. (OTCBB: PBSS) today announced it had concluded a marketing agreement with Soleil Film, Inc. (Other OTC: SFLM) for the promotion of its existing content library consisting of original television series and full-length feature films.  The dollar value of the initial agreement was not immediately disclosed.

Over the past two years, PitBOSS Entertainment (formerly Karma Media, Inc.) has developed its own library of proprietary content, primarily for television.  The Company’s flagship half-hour weekly travel program, “Estelle’s Paradise”, airs on over 700 television stations around the world and provides PitBOSS Entertainment with an advertising and product placement inventory valued at several million dollars each month, according to individual broadcaster rate cards.
 
PitBOSS Entertainment established itself as a leader in the development and distribution of entertainment programming, primarily in the United States and the rapidly-growing Hispanic market.  In South America alone, the Company’s programs are broadcast an average of five times each week to a network of 382 television stations via Americana de Television, see www.atel.tv.  Domestically, PitBOSS Entertainment’s half-hour travel show, “Estelle’s Paradise”, airs on the Dish Network (Colours TV, channel 9407), DirecTV, the America One Network, as well as hundreds of independent stations and major network affiliates (ABC, NBC, CBS, UPN) across the country.

“We have encountered very little resistance in the deployment of our business model”, stated John Jarvis, PitBOSS Entertainment’s Chief Executive Officer.  “Our strategy is two-prong: first, we acquire and take control of an arsenal of media assets; second, we deploy these assets towards the promotion of our own projects, as well as towards the marketing of our client companies, such as Soleil Film.

While PitBOSS Entertainment is in the process of auditing its core assets, the Company estimates its media assets to be worth about $20-30 million on an annualized basis.  The Company intends to sell at least 20% of its available monthly media inventory going forward while allocating the balance to the promotion of its own assets, in order to insure the highest possible return on investment.

PitBOSS Entertainment’s board of directors has already identified several acquisition candidates and plans to use the Company’s media assets as a bargaining chip in its acquisition negotiations.  “You would be hard-pressed to find a consumer brand, whether a product or service, that could not derive a tremendous benefit from being exposed and marketed to millions of consumers via affordable media”, added John Jarvis.  “Our strategy is to uncover promising businesses that under-perform because of a lack of brand recognition, then acquire them and drive incremental business to them via our media assets.”

While PitBOSS Entertainment’s media operations range from online media to print and radio, one the Company’s largest media assets consists of its international travel show, “Estelle’s Paradise”, a sample episode of which can be seen via this link: http://www.estelle.tv/Episodes/SB/SB_index.html

Viewers can also preview a sample product placement segment via the following link:
www.estelle.tv/Episodes/SB/SB_hotels.html

A complete episode of Soleil Film’s “Autograph” celebrity series can also be viewed online via Http://progressive.estelle.tv/Autograph 
 

About PitBOSS Entertainment, Inc.

PitBOSS Entertainment, Inc. (OTCBB: PBSS) is a diversified entertainment company with an impressive asset base consisting of both hard assets as well as media properties used to promote and brand such assets.  The Company also assists outside companies, both public and private, with an affordable suite of media and branding services.


About Soleil Film, Inc.

Soleil Film is a diversified entertainment production company, primarily focused on driving shareholder value by investing in and producing highly original, television series and full-length feature films. Along with its equity interest in the widely anticipated, soon-to-be-release feature “All That I Need”, the Company has amassed an impressive media library including the award winning "Autograph" television series ( www.autograph.tv ),  which just this week began airing on the Colours Television Network, "Fallacy," a feature film starring John Savage and Stephen Baldwin, and "Say it In Russian," written by award winning director, Jeff Celentano (Gunshy) in collaboration with Hollywood screenwriter, Larry Gross (48 Hours), edited by David Rawlins (Urban Cowboy), and cast by Casting Director, Rosemary Welden (The Kiss.).

[Safe Harbor Statement]

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The Company cautions that assumptions, expectations, projections, intentions, or beliefs about future events may, and often do, vary from actual results and the differences can be material. Some of the key factors which could cause actual results to vary from those the Company expects include changes in natural gas and oil prices, the timing of planned capital expenditures, availability of acquisitions, uncertainties in estimating proved reserves and forecasting production results, operational factors affecting the commencement or maintenance of producing wells, the condition of the capital markets generally, as well as our ability to access them, and uncertainties regarding environmental regulations or litigation and other legal or regulatory developments affecting our business. More information about the risks and uncertainties relating to the Company's forward-looking statements are found in our SEC filings. 


Contact:

PitBOSS Entertainment, Inc.
14435 FM 2920 
Tomball, Texas, 77377
John Jarvis, President & CEO
281-255-9424 x100

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