This is especially pertinent to campaigns in paid
search that are for generic terms related to an overall campaign. In a sense, Martin
is thus integrating client services and online marketing.
NBC said that advertisers should embrace both
positive and negative buzz, because buzz itself is an indication of engagement.
Government, when the House of Representatives Judiciary Committee approved the
Electronic Modernization Surveillance Act. How do they deal with copyright issues?
Not a step process, he notes, but more of a circular process, to be determined on a
case by case basis. On and offline marketing has to be leveraged together, thus
metrics will eventually grow more sophisticated to keep up with cross-platform
advertising.
is looking at relationships between differnet ad
formats to better understand the nuances between their varieties. Government, when
the House of Representatives Judiciary Committee approved the Electronic
Modernization Surveillance Act.
Furthermore, she said that videos allowed a better
window into user behavior, thanks to better tracking capabilities.
This is the future, he said, and we own that
together. Nice breakdown of behavioral demographics, but nothing terribly new. paid
search for a long term or short term campaign. On and offline marketing has to be
leveraged together, thus metrics will eventually grow more sophisticated to keep up
with cross-platform advertising.
There were only a handful of vendors, none of which
were from major search engines, who came with much less of the usual advertising
bravado that accompanies Search Engine Strategies. Nice breakdown of behavioral
demographics, but nothing terribly new.
Spiders are scalable, but paid inclusion requires
an opt-in on a person to person basis. While paid and organic are not mutually
exclusive, you may shift your budget more heavily towards paid search or organic,
depending on the goal of the campaign. as previously stated, measurement technology
will follow demand for new metrics.
One could also make the case that the trend is to
cooperate with content providers - Google base for example, is more like a paid
inclusion program than anything else. If talks turn into a deal, this would
seriously take a bite out of Apple's future iTV.
NBC said that advertisers should embrace both
positive and negative buzz, because buzz itself is an indication of engagement. Josh
agreed and said that it's a huge mistake to have an obsession with absolute rank.
But, is this type of stealth going to be the future of online advertising, or will
it be transparency?
I wonder if that perspective works for industries
beyond entertainment, such as in instances of bad press surrounding product
recalls.
A very pertinent approach to "engaging the
conversation" of social media.
On the other hand, flash content that aids
usability can detract from organic search. Blogs, viral video, and contextual
advertising were hot topics, with fairly interesting discussion surrounding the
measurement of new media.
the traditional Marketing Mix.
the traditional Marketing Mix.