In a world of limited resources, you should leverage and maximize existing marketing working capital to carry your messages.
Starting with this foundation, formulate strategies and process to execute on these sources of revenue. This sort of anthropological look should give you some in-depth insight as to. Usually, change leaders are not at the center of day to day business. and most importantly, their customers. There are only three sources of revenue that flow into an organization: Get more customers Get more from each customer Get customers to frequent more often.
Treat people well; they will do your marketing for you, for free.
It is often hard to articulate, but you know the people, meetings, and general culture from which most decisions and actions originate. What words do they use when they email or IM friends, and so on?
Advertising campaign that requires new creative often, rather than using creative templates or getting more out of one creative. but odds are you will hit the outer rings. Track progress and success of those steps so you can measure actual results of those variables. The reason the unexpected touch works is because neither you nor I can think of an answer! but odds are you will hit the outer rings.
What words do they use when they email or IM friends, and so on?
And, most importantly, you measure the true effectiveness of each step and identify ways to improve productivity for each one. This post covers a strategy that creates word of mouth and loyalty but may lack empirical justification: The Unexpected Touch.
So at the unconscious level, we are making many emotionally slanted decisions before we even can think about them.
The reason the unexpected touch works is because neither you nor I can think of an answer!
What does that have to do with bulls eye marketing?
Starting with this foundation, formulate strategies and process to execute on these sources of revenue.
And, they most importantly, they get the attention of senior management. The key to this principle is found in the meaning of the words Unexpected and Touch.
Starting with this foundation, formulate strategies and process to execute on these sources of revenue.
and most importantly, their customers.