[Office-commits] r9998 - trunk/campaigns/pipeline

[sysadmin]

Author: www-data
Date: Tue Oct  6 09:26:42 2009
New Revision: 9998

Log:
web commit by holmes

Added:
   trunk/campaigns/pipeline/presswork.mdwn

Added: trunk/campaigns/pipeline/presswork.mdwn
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--- /dev/null   00:00:00 1970   (empty, because file is newly added)
+++ trunk/campaigns/pipeline/presswork.mdwn     Tue Oct  6 09:26:42 2009        
(r9998)
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+##Evaluation (monthly)
+
+Objectives were:
+
+Objectives met:
+
+Goals met:
+
+On schedule?  (according to timeline)
+
+Further action?  Or tie off / drop
+
+Lessons learned / Action to implement lesson
+
+## Press hits:
+
+## Project Diary:
+
+## Launched
+
+* List up to date
+* Story tracking implemented
+* Project Diary started
+
+## Proposal
+
+Goals: Get more FSF visibility in mainstream press by building relationships 
with journalists.
+
+Objectives:
+
+* At least 2 quotes per month in mainstream press (e.g. NY Times) representing 
FSF
+* "Generate" 1 article per month about FSF issue, linked to campaign.
+* Get TV or radio coverage (Greater Boston / NPR) once every 3 months. 
+* Quotes are on-message, and articles don't use "opensource" or "linux"
+* Put everyone who has written on an FSF issue for a major daily (or radio) in 
the past 6 months on our press list.  Process is documented and handed off to 
intern / volunteer. 
+* Increase incoming press calls on issues related to our work.
+* Keep diary of actions, contacts.
+
+Steps:
+
+* Put everyone who has written on an FSF issue for a major daily (or radio) in 
the past 6 months on our press list.
+* Document process and hand off to volunteer
+* Ensure list is maintained.
+* Look for news in major English dailies and NPR about our issues.  (Sign up 
for google news alerts for our keywords, possibly limited to some large dailies)
+* Use volunteer news team for this if possible.
+* Call reporters after important articles on our issues to follow up, offer 
useful comment for next article.
+* When we know coverage about something is coming (either because articles 
will stick around in the news cycle, or because we see news coming) call 
institutions, find out who's writing about it, and reach out to them with 
comment.
+* Send reporters useful information nuggets whenever possible, become one of 
the experts they look to for info, clues.
+* Issues to focus on: smartphones, app store bans, Google Book search 
settlement, Bilski and software patents, Digital Restrictions Management, War 
on sharing, new P2P bill or any upcoming legislation, ebooks ebooks ebooks, 
online video space and html5.
+
+Timeline (Ongoing):
+
+* 2 or 3 hours per week.
+* 2 days setup time
+* 2 weeks ramp up (give me two weeks before we start counting against 
objectives metrics).
+* Evaluation in a month.