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[Office-commits] r10066 - trunk


From: sysadmin
Subject: [Office-commits] r10066 - trunk
Date: Thu, 08 Oct 2009 12:40:26 -0400

Author: www-data
Date: Thu Oct  8 12:40:26 2009
New Revision: 10066

Log:
web commit by deborah

Added:
   trunk/2009yearendideas.mdwn

Added: trunk/2009yearendideas.mdwn
==============================================================================
--- /dev/null   00:00:00 1970   (empty, because file is newly added)
+++ trunk/2009yearendideas.mdwn Thu Oct  8 12:40:26 2009        (r10066)
@@ -0,0 +1,10 @@
+===Letter thoughts===
+
+I think we should separate our letter list so we can specifically target 
people with a high yearly average gift and longest standing members.  
+
+* Letters to higher average givers (eg. people who send in a membership amount 
every 6-10 months) would say, "During this tumultuous economy, we depend on 
donors like you to help us make up the gaps. Some of your fellow members are 
out of work and unable to keep up with their membership dues. We're asking you 
to consider giving (two or three times) your regular gift to help make up the 
difference."   
+
+* Letters to long standing donors that also give $120 exactly every year would 
be similar, "During this tumultuous economy, we depend on donors like you to 
help us make up the gaps. Some of your fellow members are out of work and 
unable to keep up with their membership dues. We're asking you to consider 
adding $50 or $100 to your regular gift to help make up the difference."  
+
+A new donor card with a topical slogan expressing urgency, aka. why they need 
to send back their money now.  
+




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