What is the Thumbnail Media Planner?
Prepared by big agency pros, the Thumbnail Media Planner is a convenient 56 page pocket sized reference--
chock full of vital 2005 marketing and media data you can use to develop "thumbnail plans," compare alternatives, and look at new ideas.
It includes Fast Facts like 2005 media market forecasts, media costs and efficiencies, as well as key research data for all
major national and local media, including the top 100 markets, Plus many non traditional media ideas, too.
Look smart and be smart in meetings with management, clients, customers & peers!