Online Business Resources Newsletter
Tools to Help Your Business Perform Better Online |
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| Trouble Converting Site Visitors Into Sales? |
November 2006 |
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Study: Opening Your Doors to New Customers .................................................................................................. |
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Three Key Steps in Conversion Ratio Tracking For any website, tracking website conversions is a critical task. Businesses spend large amounts of time, effort, and money researching keywords, creating content, creating search engine friendly pages, setting up messaging, and getting traffic to their sites. But is that traffic converting? Is that traffic turning into sales? Tracking your business activity from your website is the best way to improve your results, and turn browsers into buyers. But how do you measure your actual success? >>Take a Look at Some Conversion Tracking Tools What are Conversions Anyway ? >>Article: 3 Steps To Improving Your Conversion Ratio Examining the data that makes up this statistic, such as the number of visitors, where they come from, how long they stay in your site, and analyzing ways to improve this number is called Conversion Ratio Tracking. This is different than Return on Investment, or ROI Tracking. ROI is used for calculating return on investments put into advertising, whether pay per click, banner advertising, or purchasing text links. The methods listed here overlap greatly with ROI Tracking; however, there is other detailed information that goes into ROI tracking that we won’t be necessarily dealing with right now. >>Try the Pay Per Click ROI Calculator Tool Why Does it Matter? For every certain number of visitors to your website, you will make a sale. The fewer visitors you have per sale, the higher the Conversion Ratios and the more visitors you have between sales mean lower ratios. The Conversion Ratio is the golden number of advertising. This measures how many visitors to your site actually became customers. Ratios vary widely from industry to industry, but what we are watching is the change over time. And you certainly want that change to be positive. There are three key steps to successful Conversion Ratio Tracking; within each step are several concepts that will help you achieve this success. Here are the 3 steps to keep in mind:
To learn how to do this, just click below to read the rest of the article or to try some tools out for yourself >>Read the Rest of This Article |
Featured Resources |
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| ...................................................................................................... | American Express |
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| Or, View an Online Presentation Highlighting: | Pitney Bowes |
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| >> | Customer Acquisition, Retention, and Loyalty Tools | Nokia |
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| >> | Innovative Website Design Services | Bausch & Lomb |
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| >> | Integrated Consulting Case Study | Qwest Communications |
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| >> | Multi-Channel Leads Solutions | CIQ |
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| >> | The Value of Innovation | MBNA |
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| >> | Breakthrough New Product and Service Design | IDT |
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| >> | Innovative New Business Development | MasterCard Int. |
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| >> | Business Planning, Market Analysis, and Growth Strategies | Young at Art |
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| >> | Customer & Market Research Innovation | General Mills |
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| >> | Online Marketing Optimization: SEM, eCommerce, Metrics, SEO | Bank One |
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