Online Business Resources Newsletter
Tools to Help Your Business Perform Online |
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| Is Your Website Ready for 2007 ? |
Year-End 2006 |
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Tips: Preparing Your Site for Growth in the New Year .................................................................................................. |
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Getting Started As the year comes to a close, most businesses have spent a great deal of time planning for the year ahead: new products, new techniques, getting new customers. Those who haven't had the time to do formal planning surely have thought about the kind of growth they want to experience in 2007. Whether your planning was formal or informal, there is a critical question all businesses expecting growth in 2007 should ask themselves: Is your website ready? Consider these questions:
Increasingly, websites are one of the leading engines behind business growth. Your website is the window into your company through which everybody looks. As such, has tremendous potential as a tool to acquire new customers, drive sales, build credibility, get our your message, and enhance customer retention and loyalty. Your organization's website should be an essential part of any planning for 2007? So we ask again...Is your website ready? >> Click Here to Quickly Evaluate Your Site How You Can Get Your Site Ready for 2007 Good sites have five things in common:
Site Conversions: The most important thing your website can do for you is convert prospects into sales. But is your site built to do that? Strong websites have success paths, resources, registrations, and conversion tools all over them to make sure they are giving their visitors plenty of opportunity to give their information, purchase a product, request more information, or sign up for a mailing list. Focusing on site conversions means increased sales and maximized ROI for each marketing and advertising dollar spent. Good site conversion strategies take time and planning to make sure the user gets exactly what they want. >> Click Here to Use View Some Site Conversion Tools Navigation: Understanding what users want on your site, and designing the site to get them where they want to go can be a complex task. But "user experience planning" is critical to the success of your website. You can have the best product or service on the market, but if a customer can't get the information they are looking for when they're looking for it, you're never going to get the sale. Building your site around helping users to navigate and easily understand what you're offering and how they can be a part of it is an important step towards online success. Content: Statistics show that users spend about 3 seconds deciding whether they want to stay on a site or move on. Is your content compelling enough to catch a user's attention in just 3 seconds? The answer to that question most often is no. Building the right content and messaging, and displaying it in a way that is going to interest your visitors is a very difficult, but a very important task. If your website content is not regularly updated, periodically overhauled, and constantly measured against the competition, you are surely leaving customers on the table. >> Click Here to View Some Site Content Resources Inspiration. Most organizations think their site has to look just like all the other sites in their industry. They add the tools everyone else has, have the content everyone else has, even choose colors and designs everyone else has. There's more out there! Innovation and creativity across the web are producing powerful sites with powerful results. Your site can have the same results if you broaden your thinking to draw inspiration from a wide variety of sources. Video, blogs, Flash, landing pages, dynamic content, targeted messaging, RSS feeds, articles, whitepapers, affiliate tools, cross linking - these are all examples of tools that span industry and can help your site. Consider a creative facelift to your site that goes beyond the norm. >> Click Here to View Some Creative Resources Repeat Visitors: Aside from a completed sale, one of the most important metrics in measuring a successful site is the number of repeat visits. Well designed, well crafted, and well messaged sites all find ways to keep their visitors coming back. Incentives, resources, news, updates, newsletters all keep the visitor interested and wanting more. What does your website do to promote repeat visits? |
Featured Online Tool: |
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| ...................................................................................................... | American Express |
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| View an online presentation highlighting: | Pitney Bowes |
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| >> | Customer Acquisition, Retention, and Loyalty Tools | Nokia |
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| >> | Innovative Website Design Services | Bausch & Lomb |
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| >> | Integrated Consulting Case Study | Qwest Communications |
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| >> | Multi-Channel Leads Solutions | CIQ |
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| >> | The Value of Innovation | MBNA |
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| >> | Breakthrough New Product and Service Design | IDT |
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| >> | Innovative New Business Development | MasterCard Int. |
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| >> | Business Planning, Market Analysis, and Growth Strategies | Young at Art |
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| >> | Customer & Market Research Innovation | General Mills |
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| >> | Online Marketing Optimization: SEM, eCommerce, Metrics, SEO | Bank One |
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© Optimus Media Works 2006 |
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