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ADV: Floor & Phone Traffic Accountability-Video
From: |
Managed Floor |
Subject: |
ADV: Floor & Phone Traffic Accountability-Video |
Date: |
Tue, 27 Jul 2004 12:14:46 -0700 |
Forward to Dealer/GM,
Customer Floor & Phone Traffic Accountability with a Managed Floor
Sell more units without spending more advertising money - Getting more out of
your current resources is a key step to increasing Dealership profits.
Implementing customer floor & phone traffic accountability using a “Spotter” at
your store will increase your logged traffic by 200-300%. Statistics gathered
from actual dealership operations reveal you are likely missing that many! -
More quality leads equals more sales!
1. It’s a simple step in most Dealerships. Don’t hire new staff; re-define the
sales receptionist job description. A one-time expense that allows you to free
up time is as simple as installing a single level call prompter on your phone
system. This new responsibility of “Spotter” is critical to obtaining an
accurate log of the Customer floor traffic. More leads equals more Sales.
2. Implement a simple “No Option” rule for the dealership. “We log ALL floor &
phone Up’s”. If you have a strong management team that believes in building
profits, this is an easy task.
3. Try an easy test at your location. Pick a Saturday and have a senior
management member such as your GM, GSM, Comptroller, etc. serve as a roving
spotter to count all walk-on traffic. Compare their numbers with the day’s
floor log (and the past few Saturdays). You will find, as have hundreds of our
clients that your “real” floor traffic count will increase by 200-300% over
your previous logs.
4. A Spotter can also help enforce gathering accurate day-time phone numbers as
well as email addresses in order to do follow up surveys and set appointments.
The only valuable data is accurate data!
5. The Spotter is an affordable and profitable position for your Dealership. By
logging all un-reported leads, management is able to convert more of the
existing Customer floor traffic into sales. It’s that simple!
Click on the Video link below - Floor Traffic Accountability
High speed Internet http://www.managedfloor.com/assets/Show_6.wmv
Dial up Internet http://www.managedfloor.com/assets/Show_652k.wmv
Thank you,
Paul DeMoret
Gresham Toyota
CDC Round Table Forum
Customer Management Solutions
888-481-3727
950 NE Hogan Dr.
Gresham, OR 97030
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