[O] Paragraph styles

[Gary Oberbrunner]

I'm using org-mode more and more for generic text document writing and
of course loving it.  I usually export to LaTeX->PDF, but sometimes
HTML or ODT and even ASCII sometimes -- this is an incredible
capability.  One thing I'm missing, and maybe it's there but I don't
know how to use it, is formatting paragraphs or any longer-than-a-line
bunch of text as bold or italic.  *bold* only works on one line.  Is
there a #- option to make a paragraph bold?  Should I just RTFM?  (I'm
using latest git master, and I'm on Windows emacs 24.0.92.1 if it
matters.)

-- 
Gary