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[Gnash-dev] Time Warner inks Flash DRM deal with Adobe
From: |
John Gilmore |
Subject: |
[Gnash-dev] Time Warner inks Flash DRM deal with Adobe |
Date: |
Tue, 03 Mar 2009 17:31:41 -0800 |
http://www.contentagenda.com/blog/1500000150/post/890041489.html
[A few links are in the original]
Time Warner goes all Flash - March 3, 2009
Another piece of what looks increasingly like a Grand Bargain Time
Warner is seeking to strike with its various distribution partners
fell into place this morning with the announcement that three Time
Warner divisions--Turner Broadcasting, Warner Bros. and HBO--are
partnering with Adobe Systems to develop new online and desktop video
applications around Time Warner content. According to the
announcement, the companies "will also collaborate to accelerate the
development of digital rights management for the Web and desktop, and
metadata and audience measurement solutions to improve the discovery
and monetization of content." As part of the deal, Time Warner will
utilize Adobe's Flash platform to create and distribute the content.
The announcement comes one day after an interview with Time Warner CEO
Jeff Bewkes appeared in Ad Age in which he discussed Time Warner's
plans to make more of its cable TV content available online, but only
to those who already subscribe to a cable, satellite or telco pay-TV
service. The rights-management and flexible business logic built into
the Flash platform could be crucial to implementing such a business
model.
More to the point, Time Warner's apparently ambitious goals for
leveraging digital platforms helps explain its interest in placating
pay-TV operators by limiting online access to its content to paid-up
subscribers: Without first buying off cable operators, Time Warner
would likely face fierce push-back on its efforts to raise carriage
fees in response to making more of its content available online.
It's an interesting and audacious approach to the problem of trying to
develop new, digital business models without unduly undercutting the
current model on which financing production is dependent. But it's a
bit like the three-way shootout in "The Good, The Bad and The Ugly,"
where you really need to shoot both opponents at the same time using a
single gun.
But if you have to choose, go for Lee Van Cleef first.
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