[Office-commits] r10060 - trunk/campaigns/pipeline

[sysadmin]

Author: www-data
Date: Thu Oct  8 09:56:38 2009
New Revision: 10060

Log:
web commit by holmes

Added:
   trunk/campaigns/pipeline/dbdregularaction.mdwn

Added: trunk/campaigns/pipeline/dbdregularaction.mdwn
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--- /dev/null   00:00:00 1970   (empty, because file is newly added)
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2009        (r10060)
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+
+##Evaluation
+
+Objectives were:
+
+Objectives met:
+
+Goals met:
+
+On schedule?  (according to timeline)
+
+Further action?  Or tie off / drop
+
+Lessons learned / Action to implement lesson
+
+## Launched
+
+* Site
+* Emails
+
+## Draft
+
+Campaign workflow:
+
+1. Pick target, action (when possible, action should involve email signup e.g. 
letter writing or petition)
+1. Prepare page on DbD (defectivebydesign.org/targetname) according to 
template to explain action.
+1. Prepare email according to template
+1. Launch post, email.
+1. Prepare follow up email according to template
+1. Prepare report on results (objectives achieved, emails added) and enter in 
this page.
+
+Templates:
+
+* Write page template (adapt from existing e.g. kindle84 or previous)
+* Write email template (adapt from existing)
+* Write follow up email template 
+
+## Proposal
+
+Goals: 
+
+People on the Defectivebydesign list engage in a twice-per-month action 
against DRM that grows the list.
+
+Objectives:
+
+* One action happens every two weeks (e.g. Amazon tagging & one-star reviews)
+* Each action receives some press / blog coverage.
+* Users share the action with others, attracting more people to the list (at 
least 200 per action)
+* Each action achieves its specific objectives (e.g. covering an item in 
"DefectiveByDesign" tags or knocking it down a full star rating).
+* If we think a certain target is particularly good, consider a follow up 
action.
+* Action process is documented well enough that an intern could do it 
sometimes.
+* After actions are underway, make some basic improvements (design, layout, 
message) to defectivebydesign.org
+
+Steps to start:
+
+* Write campaign workflow
+* Write page template (adapt from existing)
+* Write email template (adapt from existing)
+* Write follow up email template 
+* Test out
+* Evaluate
+
+Timeline:
+
+* Launch first action within 1 week of approval.
+* Evaluate project after 1st and 2nd action, then once every two months
+
+