Dennis Leeuw wrote:
Hi All,
I have found some marketing people that can help me formulate what the
problems are and what we can do about it. In a quick consultation I
formulated the following problems:
- The popularity of the name (not many people know the GNUstep project)
- The look and feel (NeXT interface is perceived as outdated)
- The programming language: Objective-C is not a well know language
- The history (it took a long time to get where we are)
Could people look over these and add or comment on them?
I also took the liberty to ask what could be done about the above points.
Having read another your recent mail, I had the impression that one
of the marketing guys seemingly emphasized the importance of defining
targets. So I presume that, when the suggestions below were being
made, there must have been one or more targets in her/his mind. I'm
wondering what/who those targets were. (Though I can guess them to
some extent, I'd still like to have some clarification to avoid
possible confusion.)
I think that it depends on a target whether each of the suggestions
is applicable or not. Without clarifying targets, we would begin to
talk about something based on our point of view only, not that of
possible targets. This would indicate that the marketing is doomed
to failure. Marketing is all about the perception of others.