Request for feedback on 'lobbying' paper

[Urs Liska]

Hi,

today I finished the first draft of a paper on a plain text file based 
toolchain for writing (about) music. The target audience are people who 
regularely author such documents but aren't converted yet to 'our' 
approach to authoring.
The text doesn't provide material to 'getting started' but is intended 
as a mere presentation with the goal of making the target audience 
curious and to give it a try.

Although the text is still _very_ sketchy I would like to ask for 
feedback. Please don't complain about linguistic details, and not even 
about flaws in the argumentation - as I will completely review the text 
anyway. My objective was to get through it from start to end as fast as 
possible ...

What I would prefer being commented on (of course I'll happily consider 
*any* comments) is something like:
- Did I miss crucial aspects ('selling points')?
- Will it be (given the mentioned revision) convincing for 
'not-yet-converts'?
  Would they understand what I'm talking about?
- Should I try to make some aspects much shorter/give some more weight 
and room?
- How detailed  should I include (code and score) examples, how many 
screenshots?

The file is here:
https://dl.dropboxusercontent.com/u/49478835/ulPlainTextWorkflows.pdf

Best and thanks in advance
Urs