Re: Simulating Individual B

[Kevin Crowston]

> who has been looking at the behavior of the consumer? We have
>been able to make a "rational actor" assumption for so long that we have not
>bothered to collect data about the real-life behavior of induividual
>consumers.

Actually, consumer behaviour is an important research area in the field of
marketing (which seems to be a mixture of applied microeconomic and
psychology, at least to an outsider).

Kevin




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